HeroInsights / Guides and e-books
Guides and e-booksPlaybooks we actually use.
Written by the team, refreshed each year, free in exchange for an email.
Guide jewelryThe Jeweler’s Guide to SEO and AI Search, 2026
Category strategy, GBP for fine jewelry, schema, AI answers. 28 pages.
Guide watchPre-Owned Watch Marketing: Selling Certified Timepieces Online
Trust, paid media and content for CPO.
Guide hotelThe Direct Booking Playbook for Luxury Properties
Local SEO, GEO, metasearch, lifecycle.
Guide beautyThe Prestige Beauty Launch Playbook
Waitlists, creators, replenishment flows.
Guide estateThe Luxury Listing Playbook
Web, video, paid and search above $2M.
Guide autoThe High-Ticket Lead Playbook
Paid media, CRM and content for six and seven figure purchases.
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