HeroLuxury marketing agency in Shanghai.
ARKTOP’s Shanghai office connects Western luxury and high-end brands with Chinese consumers, and helps US retailers reach Chinese-speaking clientele at home: WeChat, RED (Xiaohongshu), Douyin, Tmall and Baidu alongside Google and Meta.
One team on both sides of the Pacific.
Chinese consumers remain the largest single group of luxury buyers worldwide, at home and abroad. Our Shanghai team runs Chinese-language content, RED and WeChat programs, Douyin and Tmall presence, and KOL partnerships, coordinated with your US campaigns.
For US jewelers and retailers, the same team builds Chinese-language landing pages and campaigns for Chinese-speaking clients in New York, New Jersey and beyond.
Shanghai campaign imageryFull service, locally led
Luxury web design and ecommerce
Shopify, WordPress and custom builds for Chinese-market luxury brands and retailers.
SEO, GEO and local search
Rank for luxury and jewelry terms in Chinese search and social and be the name AI assistants recommend in Shanghai.
Paid media
Google, Meta and YouTube campaigns tuned to Shanghai’s affluent audience.
Brand compliance and co-op
Authorized dealer marketing that brands approve and reimburse.
Jewelry and watches, fashion, beauty, hospitality, real estate and education-adjacent luxury
Working with ARKTOP in Shanghai
Do you run WeChat and RED?
Yes: content, community management, and paid across both. WeChat functions as the primary relationship channel while RED, or Xiaohongshu, drives discovery for luxury and beauty in particular. Both reward genuine content over advertising, and both punish translated Western campaigns.
Can you help a US jeweler reach Chinese-speaking customers locally?
Yes, through bilingual landing pages, a WeChat presence, and targeted campaigns. This is a common and frequently missed opportunity for US retailers in markets with significant Chinese-speaking populations, where buyers research on Chinese platforms before ever visiting a US store.
Do you handle Chinese platform compliance?
Yes. Advertising rules, content review, and verification requirements differ substantially from Western platforms and are enforced more strictly. We handle account verification and keep creative inside what each platform permits.
Do you handle cross-border ecommerce?
Yes, including the platform strategy and the content that supports it. The difficult part is rarely the storefront and usually the trust layer: Chinese luxury buyers expect authentication, provenance, and after-sales service made explicit before purchase.
Ready to grow in Shanghai?
A 30 minute strategy call with our local team. We come with a first read of your site, search and ads.