HeroWork / Perry Ellis International
Fashion and Apparel · YouTube, Awareness, Paid social · Q4 2023 to Q1 2024Perry Ellis and Original Penguin: 3M impressions and 576 conversions in a quarter.
Two heritage apparel brands under one group. YouTube and awareness campaigns delivered reach and measurable conversions.
3MImpressions
576Conversions, Q1
197Conversions, Perry Ellis Q1
2Brands, one program
Perry EllisChallenge
Awareness that had to convert.
Reach for two brands, with conversion tracked, not assumed.
Challenge
Approach
Results
Services used
Approach
Results
Services used
Approach
What we did
01
Audience
Affluent, style-led segments.
02
Creative
Video-first for YouTube.
03
Launch
Both brands, coordinated.
04
Measure
Conversions attributed.
Results
The numbers
3M impressions, 576 conversions for Original Penguin and 197 for Perry Ellis in Q1 2024.
Perry Ellis International program, ARKTOP case study.ARKTOP
Services used
YouTubeAwarenessPaid social
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