Authorized dealer advertising guidelines: what jewelers can and cannot run online

By ARKTOP · Updated Jul 29, 2026 · 9 min read

In short: Every luxury brand publishes rules for how dealers may use its name, imagery and pricing online. Follow them and you unlock co-op dollars; ignore them and you risk the relationship. Here is how the rules typically work and how to build campaigns that pass.

Body

Dealer guidelines hero

Name and logo

Most brands restrict use in headlines, domains and ad copy. Use approved lockups and brand-provided assets.

Imagery

Brand imagery only, unaltered. AI-generated imagery usually requires approval; we secure it.

Pricing and promotions

MAP and no-discount policies apply to ads and landing pages alike.

Co-op

Pre-approval, documentation and proof of performance turn compliant campaigns into reimbursed campaigns.

CTA

Compliance handled

See Brand compliance and co-op.

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