HeroWork / Kimball’s Jewelers
Jewelry and Watches · Google Ads, Meta Ads, SEO, Email · 12 monthsKimball’s Jewelers: +257% online purchases in one year.
A multi-brand jeweler with a loyal local following whose online presence trailed the store. Integrated Google and Meta, SEO and lifecycle email moved traffic, purchases and conversion together.
48%Website traffic
257%Online purchases
165%Conversion rate
12moTimeframe
Kimball’sChallenge
Strong store, under-built digital.
Campaigns anchored to brand names, thin category coverage in search, and no lifecycle program to bring buyers back.
Challenge
Approach
Results
Services used
Approach
Results
Services used
Approach
What we did
01
Audit
Ads, SEO, GBP, email baseline.
02
Demand capture
Category and Shopping coverage, extensions, video.
03
SEO and local
Category content, GBP for fine jewelry, schema.
04
Lifecycle
Welcome, cart, winback flows.
Results
The numbers
Year over year: traffic +48%, online purchases +257%, conversion +165%. Trailing twelve months versus the prior twelve.
Traffic, purchases and conversion all moved in the same year, inside our brand guidelines.Kimball’s Jewelers · client statement, to be confirmed
Services used
Google AdsMeta AdsSEOEmail
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