Prestige beauty, sold with precision.

Yes. Claims and imagery are reviewed before anything runs. Cosmetic claims, structure-function language, and before-and-after imagery each carry different rules across Meta, TikTok, and Google, and the platforms enforce them inconsistently. We maintain an approved claims language list per client so copywriters are never guessing.

Yes, on Shopify Plus with Recharge, plus lifecycle flows in Klaviyo, where we are a Partner. Replenishment timing is product-specific: a serum and a fragrance have very different reorder windows, so we set cadence from your own repurchase data rather than a default thirty-day cycle.

Usually both, with a deliberate split. We handle marketplace strategy and Sponsored ads, and the real work is deciding which SKUs and sizes go where so the channels do not undercut each other. Unauthorized third-party sellers are often the bigger threat to prestige pricing, and that needs enforcement alongside strategy.

Launch demand has to be created rather than captured, so the early mix leans toward paid social, creators, and PR, then shifts to search once category terms begin converting. We seed reviews compliantly and build the product page around the questions buyers ask before there is social proof to lean on.

Yes, through CrownSync AI Studio plus partner photographers. Texture, swatch, and on-model shade imagery is what converts in beauty, and it is also the most expensive thing to reshoot every time a shade range extends. AI Studio makes shade extensions practical to produce at scale.