Direct bookings, not OTA commissions.

Yes, including SynXis, Cloudbeds, and Mews among others. The integration matters more than it sounds: every extra click or redirect between browsing and booking costs conversions, and a clumsy booking flow pushes guests straight back to the OTA they arrived from.

Yes, alongside metasearch and paid social. Hotel Ads let you compete for your own property name at the moment a guest is comparing rates, which is exactly where OTAs capture bookings you would otherwise have won directly. It is usually the fastest lever on direct-booking share.

By making direct booking the obviously better choice, then being visible at the comparison moment. That means rate parity you honor, a real direct-only benefit, a booking flow faster than the OTA’s, and paid coverage of your own brand terms. OTAs are useful for discovery; the repeat stay should be yours.

With structured, specific, factual content. AI travel assistants cite sources that answer the question directly, so pages need to state amenities, policies, distances, and what the property is genuinely like in plain terms. Atmospheric copy reads beautifully to a designer and gives an AI nothing to quote.

Yes, through AI Studio and partner photographers. Property imagery is the largest single driver of booking decisions, and the usual problem is not quality but coverage: the room types, seasons, and amenities that never got shot are the ones guests most want to see.