HeroKimball’s Jewelers: +257% online purchases in one year.
Integrated Google and Meta ads, SEO, and lifecycle email for a multi-brand jeweler.
Hero image
Full-bleed campaign or site imageryStrong store, under-built digital.
Kimball’s Jewelers is a multi-brand jeweler with a loyal local following and an online presence that trailed the store: campaigns anchored to brand names, thin category coverage in search, and no lifecycle program to bring buyers back.
The brief was simple: grow qualified traffic and online purchases within twelve months without compromising brand compliance.
Approach
Results
What is next
Services used
What we did
Audit
Ads, SEO, GBP, links, email baseline.
Rebuild demand capture
Category and Shopping coverage, image and price extensions, video.
SEO and local
Category content, GBP for fine jewelry, schema.
Lifecycle
Welcome, abandoned cart, winback flows.
The numbers, with baselines
Chart: traffic, baseline vs after
Chart: purchases and conversion rateYear over year: website traffic +48%, online purchases +257%, conversion rate +165%. Comparison period: trailing twelve months versus the prior twelve.
What we would do next
AI Studio imagery for seasonal campaigns, GEO monitoring, co-op reconciliation.
Services used
Your brand deserves a partner that measures elegance.
A 30 minute strategy call. We come with a first read of your site, search, and ads.