Bring them back. Again.
Klaviyo and Mailchimp lifecycle programs for luxury and high-end brands: welcome, browse and cart, winback, VIP and clienteling flows, campaigns and SMS.
Email and SMS Lifecycle imageryWhat it is
ARKTOP builds and runs email and SMS lifecycle for luxury and high-end brands: capture, segmentation, automated flows, campaigns and SMS in Klaviyo or Mailchimp, reported in revenue.
Klaviyo Partner. Setup plus per-campaign production.
What lifecycle includes
- 01
Capture
On-site and in-store.
- 02
Flows
Welcome, browse, cart, post-purchase, winback, VIP.
- 03
Campaigns
Design, copy, send.
- 04
SMS
Compliant, high-intent.
- 05
Segmentation
By value, behavior, brand.
- 06
Reporting
Revenue by flow.
Amplify workHow it works
Audit
Where you stand and what moves first.
Plan
Scope, timeline and the numbers we own.
Build and launch
Quality gates, weekly visibility.
Optimize
Monthly reviews, compounding gains.
Built for luxury, tuned by vertical
Any brand with a customer list not yet earning its keep.
Jewelry portraitQuestions luxury operators ask
Klaviyo or Mailchimp?
Klaviyo for ecommerce, where the segmentation, flows, and revenue attribution are materially better, and we are a Klaviyo Partner. Mailchimp is adequate for straightforward lead-generation sends. If you are running a store on Mailchimp, migrating usually pays for itself quickly.
Do you write the copy?
Yes, in your brand voice, and we build the flows and templates as well. Lifecycle email is usually the highest-margin channel a luxury brand has, because the audience is already yours and the incremental cost of a send is close to nothing.
Your brand deserves a partner that measures elegance.
A 30 minute strategy call. We come with a first read of your site, search, and ads.

